Eef and Ini

Remember when you were three years old?

When you played outside until the shadows grew long and the sandflies started nipping your ankles.

When tree roots became secret hideouts.

When stories were magical and you found delight in the smallest details. (Your rock collection was a prized possession.)

And you were bubbling with excited anticipation of what the next day would bring.

Eef & Ini is all about bringing some of that feeling back.

We've created a range of kids and babywear that is young, imaginative and tells a story. 

For Mums who love colour, but not the kind that looks like your kid got into a fight with a box of crayons (and lost!). 

For kids who love to read, draw, explore and imagine.  

Delicately detailed clothes that can handle not so delicate kids.  

With designs that capture a feeling. Of those nostalgic moments of being a kid.  Their sense of wonder, their adventurous and inquisitive spirit.  

That will engage your kids, but aren't covered in princesses, monsters, trucks or monster trucks!

Calm but colourful.

Cute, but not corny. 

The illustrations on our tees aren’t just pictures, they’re glimpses into moments of childhood.

Product Compare (0)

Baby hat

Baby hat


Baby Swaddle - cotton
Kids lampshade
Kids tee

Kids tee


Kids treasure top
Merino long sleeve top
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